Feel the best you have in years.

We help everyday women over 40 build strength, to feel good in your body and confident in life.

Try FREE for 7 days

Compare programs

Feel the best you have in years.

We help everyday women over 40 build strength to feel good in your body and confident in life.

Try FREE for 7 days

Compare plans

❋ Build Strength Simply

❋ Feel Good In Your Body

❋ Workouts that fit your life

When women over 40 aren't building muscle, strength starts to slip away..

Energy is low, niggles showing up more, and things that used to feel easy are starting to feel hard.

But when you’re working, sorting kids, putting food on the table & have a house to clean, it's hard trying to fit exercise in too.

We totally get it.. "We’re women over 40 too and know what you have on your plate & how easy it is to put ourselves last".

Simple Strength is designed to be manageable in a busy life.

Two workouts a week. Done consistently.

❋ A clear plan to follow.
So you always know what to do next.

❋ Start where you are.
With options to make each workout feel right for your body.

❋ Build strength you can feel every day.
As your confidence grows, your strength builds too.

Sound doable? That’s the point.

Build strength, feel good in your body & stick with something that works.

One week FREE.

Try the Simple Strength APP and see how awesome it is, before committing to anything.

Premium Membership

$24

NZD/month

$24/month. Auto-renews monthly.

$20/month when paid yearly. TWO months FREE!

Cancel anytime.

Start 7 Day FREE Trial

Because we believe every woman should have access to strength training we also have a free base plan.

Base Program

$0

The base program is free.

Start Now

Both are designed to help women build strength at home, with clear exercise demonstrations and beginner friendly options.

Choose a Plan that suits YOU!

We keep it simple because that’s what works, especially in a busy stage of life where complicated plans don’t last.

Get started in 3 easy steps:

Choose the plan that works for you.

Download the App & get instant access.

Schedule your first two workouts for the week.

Try FREE For 7 Days

We keep it simple. That's what works in this busy stage of life, where complicated plans don't last.

Get started in 3 easy steps:

Choose the plan that works for you.

Base Program or Premium Membership.

Download the App & get instant access.

Schedule your first two workouts for the week.

Try FREE For 7 Days

Strength doesn’t stay the same, things change as we age.

Without a plan, it’s easy to put this off. But over time, strength declines.

Taking action now means you take control of how strong you feel in the years ahead.

Meet Erin & Amelia.

We're your unlikely PTs!

Neither of us grew up as sporty, gym-loving people. Exercise was mostly something we turned to when we wanted to lose weight. We dabbled on and off but never imagined we’d become personal trainers.

What we have always loved is being outdoors, walking the hills and heading away on adventures. As we got older, it became obvious that having a strong body would help us keep doing the things we love for years to come.

We created Simple Strength for women like us. Busy, everyday women who may not see themselves as “fitnessy” or want their lives to revolve around exercise, but do want to stay strong, healthy and able to keep doing the things they love.

Learn about our story

Our mission is to create a space away from fitness pressure, where women can stop feeling like they need to do more or look different, and start building the strength and confidence to live their best years now.

Our mission is to help women build strength to feel confident in their bodies.. but also strong enough to move past the pressure women are constantly put under to look a certain way.

Ready to build strength for the life you love?

Start simple. Stay consistent. Build Confidence. Feel the difference in how your body moves and feels day to day.

FREE for 7 Days

Feel the best you have in years.

Feel the best you have in years.

When women over 40 aren't building muscle, strength starts to slip away..

Energy is low, niggles showing up more, and things that used to feel easy are starting to feel hard.

Simple Strength is designed to be manageable in a busy life.

Two workouts a week. Done consistently.

Build strength, feel good in your body & stick with something that works.

One week FREE.

Premium Membership

$24

Because we believe every woman should have access to strength training we also have a free base plan.

Base Program

$0

Choose a Plan that suits YOU!

We keep it simple because that’s what works, especially in a busy stage of life where complicated plans don’t last.

Choose the plan that works for you.

Download the App & get instant access.

Schedule your first two workouts for the week.

We keep it simple. That's what works in this busy stage of life, where complicated plans don't last.

Choose the plan that works for you.

Download the App & get instant access.

Schedule your first two workouts for the week.

Taking action now means you take control of how strong you feel in the years ahead.

Meet Erin & Amelia.

Our mission is to create a space away from fitness pressure, where women can stop feeling like they need to do more or look different, and start building the strength and confidence to live their best years now.

Our mission is to help women build strength to feel confident in their bodies.. but also strong enough to move past the pressure women are constantly put under to look a certain way.

Ready to build strength for the life you love?

Join Today and receive your first 14 days FREE