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Feel the best you have in years.

We help everyday women over 40 build strength,
to feel good in your body and confident in life.
Join Now

Feel the best you have in years.

  We help everyday women over 40 build strength to feel good in your body and confident in life.
Join Now
When women over 40 aren't building muscle, strength starts to slip away..

Energy is low, niggles showing up more, and things that used to feel easy are starting to feel hard.

But when you’re working, sorting kids, putting food on the table & running a house, it's hard to fit exercise in too. 

Simple Strength is designed to be manageable in a busy life.

Two workouts a week. Done consistently.

âť‹ A clear plan to follow.
So you always know what to do next.

âť‹ Start where you are.
With options to make each workout feel right for your body.

âť‹ Build strength you can feel every day.
As your confidence grows, your strength builds too.

Sound doable? 

Build strength to feel good in your body & stick with something that works.  

This is a balanced full body program designed to help you build confidence and progress over time.

 Membership includes:

  • EIGHT Monthly follow along workouts
  • Exercise Demo Videos
  • In App Coaching & Support from PTs 
  • Workout Variety & Progression
  • Community & Connection
  • Gym Style Workout
  • Mobility Routines
  • Getting Started Guide
  • Progress Tracker

Monthly Membership

$24

NZD/month

Auto-renews monthly. Cancel anytime. 

Join Membership

Yearly Membership

$240

NZD/year

 Pay 10 months & get TWO FREE 🎉🎉

Auto-renews yearly. Cancel anytime.

Join Membership

We keep it simple because that’s what works in this busy stage of life where hard-to-stick-to workout plans just don’t last.

Get started in 3 easy steps:

Choose your plan and signup to get instant access. 

 

Check the getting started guides and technique videos.

 

Press play on your first workout, and aim for two each week.

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We keep it simple.  That's what works in this busy stage of life, where complicated plans don't last. 

Get started in 3 easy steps:

Choose the plan that works for you. 

Base Program or Premium Membership.

Download the App & get instant access. 

 

Press play on your first workout, and aim for two each week.

 

Join Now

Strength doesn’t stay the same, things change as we age.

Without a plan, it’s easy to put this off. But over time, strength declines.

Taking action now means you take control of how strong you feel in the years ahead.

Meet Erin & Amelia.

We're your unlikely Personal Trainers!

Neither of us grew up as sporty, gym-loving people. Exercise was mostly something we turned to when we wanted to lose weight. We dabbled on and off but never imagined we’d become personal trainers.

What we have always loved is being outdoors, walking the hills and heading away on adventures. As we got older, it became obvious that having a strong body would help us keep doing the things we love for years to come.

We created Simple Strength for women like us. Busy, everyday women who may not see themselves as “fitnessy” or want their lives to revolve around exercise, but do want to stay strong, healthy and able to keep doing the things they love.

Learn about our story

Our mission is to create a space away from fitness pressure, where women can stop feeling like they need to do more or look different, and start building the strength and confidence to live their best years now.

Our mission is to help women build strength to feel confident in their bodies.. but also strong enough to move past the pressure women are constantly put under to look a certain way.

Ready to build strength for the life you love?

Feel the difference in how your body moves and feels day to day.

Join Now