âť‹ Build Strength Simply
❋ Feel Good In Your Body
âť‹Â Workouts that fit your life
When women over 40 aren't building muscle, strength starts to slip away..
Energy is low, niggles showing up more, and things that used to feel easy are starting to feel hard.
But when you’re working, sorting kids, putting food on the table & running a house, it's hard to fit exercise in too.Â
We totally get it. We’re women over 40 too and know how easy it is to put ourselves last.
Simple Strength is designed to be manageable in a busy life.
Two workouts a week. Done consistently.
âť‹ A clear plan to follow.
So you always know what to do next.
âť‹ Start where you are.
With options to make each workout feel right for your body.
âť‹ Build strength you can feel every day.
As your confidence grows, your strength builds too.
Sound doable?Â
Build strength to feel good in your body & stick with something that works. Â
Choose your level of support.
Start with the Free Base Program to try the Simple Strength app and follow a structured strength program.
Premium Membership includes the full Simple Strength program with no repeating workouts, plus full support with community, trainer guidance, and personalised feedback.
Premium Membership
$24
NZD/month
$24/month. Auto-renews monthly.
OR
$20/month when paid yearly. Pay 10 months, get two FREE.
Cancel anytime.
We believe every woman should have access to a structured strength training, so created the Free Base Program that you can start today and keep forever.
Both options are designed to help women build strength at home, with clear exercise demonstrations and beginner friendly options. Every month you'll get a fresh program and new focus exercises, giving you a full-body balanced program, variety and steady progress over time.
Choose a Plan that suits YOU.
Strength doesn’t stay the same, things change as we age.
Without a plan, it’s easy to put this off. But over time, strength declines.
Taking action now means you take control of how strong you feel in the years ahead.
Meet Erin & Amelia.
We're your unlikely PTs!
Neither of us grew up as sporty, gym-loving people. Exercise was mostly something we turned to when we wanted to lose weight. We dabbled on and off but never imagined we’d become personal trainers.
What we have always loved is being outdoors, walking the hills and heading away on adventures. As we got older, it became obvious that having a strong body would help us keep doing the things we love for years to come.
We created Simple Strength for women like us. Busy, everyday women who may not see themselves as “fitnessy” or want their lives to revolve around exercise, but do want to stay strong, healthy and able to keep doing the things they love.
Learn about our storyReady to build strength for the life you love?
Feel the difference in how your body moves and feels day to day.
