âť‹ Build Strength Simply
âť‹ Feel Confident In Your Body
âť‹ Keep Saying Yes To Life
When women over 40 aren't building muscle, strength starts to slip away...
You have less energy, niggles show up more, and things that used to feel easy start to feel harder than they should.
You want to feel strong and confident in your body. But when you're busy working & running a house, it’s hard to know what exercise to prioritise.
It’s easy to start and stop, or end up doing nothing at all.
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You’re not alone.. We’re women over 40 too, trying to get it all done. Work, kids to sport, food on the table, a house to clean. We understand how hard it is trying to fit in exercise as well.
Travel & family fun, getting out in nature or dancing the night away..Â
Strength helps you say YES to the things you love, without holding back.
Having the strength to live fully & confidently, isn’t about doing more workouts for the sake of it. It’s about doing what actually builds the strength you need for everything in your life.
With the Simple Strength APP and just a few dumbbells, you follow a clear plan to get stronger, with simple, effective, low impact workouts at home.
One week FREE.
Your chance to explore the Simple Strength APP for free. Try our workouts & check out our private community before committing to anything.
Cancel easily, in account tab.
Start your 7 Day Free TrialMonthly
$24 NZD
~ $15 USD
Renews monthly, after free trial.
Follow a new guided series of workouts every month, in our easy to use APP.Â
âś“ 8Â Guided Workouts
Press play and follow along anytime, with plenty of chats and laughs.
âś“Â Mobility, Stretch & Warm Up
Move better. Recover well.Â
✓ Friendly Community
Feel connected, even at home.
âś“Â Technique Tutorials
We break it down, so you can train safely at your level.Â
âś“Â Expert Coaching
Personalised support from trainers happy to help when you need it.Â
âś“Â Progress Tracker
Start at workout #1 and tick off as you go. Watch your progress.
âś“Â All Fitness Levels
Just starting or getting back into it, we’ve got you covered.
Strength doesn’t stay the same, things change as we age.
Without a plan, it’s easy to put this off. But over time, strength declines.
Taking action now means you take control of how strong and capable you feel in the years ahead.
Meet the team behind Simple Strength.
We’re sisters, Erin and Amelia, qualified personal trainers passionate about simple strength training for women over 40.
With us, just push play on a workout and we’ll guide you every step. We’re here to answer your questions, cheer you on and help you reach your goals.
And we’re proud to be joined by our mum, Lesley, a retired nurse whose health and wellness background brings even more care and insight to the Simple Strength community.
Learn about our storyAccessible, welcoming and achievable strength for every woman over 40.
Ready to build strength for the life you love?
Start simple. Stay consistent. Feel the difference in how your body moves and feels day to day.
