Strong, capable, and ready for your next adventure.
Stop overthinking your workouts and doing nothing as a result.
When you're faced with hundreds of options its too confusing and can be the difference between doing something or nothing.
Do any of these ring a bell..
- You scroll & save workouts… and still don’t start
- You bounce between apps & coaches hoping to find some clarity on what to do with the time you have
- Most feel too intense and not for your stage of life
- Then if you do workout, you have no idea its what you should be doing
We know how confusing it can be trying to figure out the right way to strength train.
Simple Strength is for women who just want to tick strength training off each week and get on with living their life feeling strong.
"I don't have to research, plan, organise and take on more admin for yet another area of my life. Instead I just have to make sure I show up and press play! Makes it so much easier to show up🎉💖"
Kelly D, New Zealand
Ready for strength made simple for women over 40?
Imagine opening your app and knowing exactly what workout to do, how to do it, and how it fits into your bigger plan. No more fitness admin.
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Simple weekly structure
Know what to focus on, and how long it will take.
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Strength workouts built for women over 40
Smart exercise selection that respects your joints, hormones, and recovery.
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Progress you can see and feel
Track your progress and consistency without obsessing over more workouts.
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Clarity instead of confusion
One plan to follow so you’re not jumping between random workouts.
Meet the team behind Simple Strength.
We’re sisters, Erin and Amelia, qualified personal trainers passionate about simple strength training for women over 40.
With us, just push play on a workout and we’ll guide you every step. We’re here to answer your questions, cheer you on and help you reach your goals.
And we’re proud to be joined by our mum, Lesley, a retired nurse whose health and wellness background brings even more care and insight to the Simple Strength community.
Learn about our storyAre you ready for exercise to become something you look forward to, with a community of women like you?
Joining is simple.
Click ‘Join Now,’ go to the pricing page, set up your account, and dive into membership.
Don't worry about your fitness level or that you're busy and short of time, all you need is 2-3x 30mins each week. Starting without dumbbells is fine.
Follow the simple program.
With video guidance from Erin & Amelia you'll know exactly what to do and how. Each workout builds on the last to create a balanced program month on month.
Grab a pair of 2kg dumbbells when you are ready, and in time a pair of 5kg dumbbells.
Confidence Unleashed.
Over time, you'll notice a real transformation in your strength, not just physically but in how you feel and move through life.
This is the beginning of a long-term, sustainable strength journey that builds excitement for the years ahead. You've got this!
Our mission is to make strength training accessible, welcoming, and achievable for every woman over 40.
To give her the chance to have a try, feel supported, and discover just how strong and capable she really is, without intimidation or pressure.
